Ethical Selling Techniques

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Course Objectives:
Ethical Selling Techniques is an excellent one-day, hands-on workshop that introduces new sales people to the concept of effective selling, including identifying the needs of the customer and demonstrating to them the value of your product or service in meeting their need. We concentrate on the fundamentals of salesmanship whilst going well beyond traditional sales concepts. Your competitors may be focused on discounting to gain market share; this training programmes focuses on how to stay firm on price and increase sales by convincing customers of the value you offer.

Contents:
By the end of this course each delegate will be able to:

  • Understand why people buy
  • Use a systematic approach for contacting and selling to customers
  • Set meaningful business and personal objectives for every sales call
  • Make worthwhile appointments on the phone
  • Design an agenda for meeting a potential customer for the first time
  • Recognise and respond to buying signals
  • Use simple, but effective, communication skills to establish what their customer really wants
  • Identify and sell the benefits, not the features of the products
  • Close a sale successfully


Who should attend:
Sales people with little or no experience and no prior formal sales training. This programme will help individuals develop a positive, ethical and sound commercial approach to selling their companies products and services.

Course benefits:
This course will ideally benefit people who are new to the role of sales or for those who would like to develop closer relationships with existing clients and develop a stronger more confident 'account management' approach.

Additional information:
This interactive course provides delegates with the key skills required to deliver excellent sales service to all prospective and existing customers in order to maximise the sales potential of the company.

Certificates:
All delegates who successfully complete this course will receive a certificate of attendance.

Trainers background:
The trainer for this course has extensive experience in design and delivery of sales related training programmes. They have been successfully delivering training to both public and private sector organisations for over twelve years and previously held a number of senior sales positions in variety of industries.

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