Cognitive interviewing skills

Course Objectives

This comprehensive two day programme provides delegates with a thorough grounding in cognitive question testing methods combined with practical experience in cognitive interviewing skills. The course also covers the analysis and reporting of cognitive interview data. Participants will learn through a combination of taught and practical sessions and a structured role-play on the afternoon of day two. Delegates should also expect some additional homework. By the end of this programme delegates will be able to:
  • determine when question testing is needed
  • design an appropriate sampling strategy
  • design cognitive testing
  • take into account different cognitive interviewing methods and their uses
  • conduct cognitive interviews
  • note-take effectively and report back on the test
  • plan and conduct a cognitive test
  • sell question testing to sponsors and clients




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