Social Media Workshop: An Introduction
Course Objectives
This one day Social Media Training Workshop is specially tailored for the small to medium-sized business. It is an interactive, hands on, one day session suitable for everyone who wants to see business benefits from Facebook, Twitter, Linkedin and the rest. The main course objectives are:-
Create high impact profiles to build social media presence
Develop quality networks in target markets
Design content to engage your audience and generate leads for your business
Contents
This course will:-
- Explain social media networks - Twitter, Facebook & LinkedIn
- Identify tools and features of social media networks
- Demonstrate tricks and tips of managing social media more effectively
- Show how to create engaging content
- Demonstrate how to develop a unique social media plan & best practice policy
- Help you identify where social media can go wrong: know the risks - 'Social Media And The Law'
- Show how to use social media tactics and metrics to monitor your return on investment
- Help you build and grow a quality network to attract your target market
- Demonstrate lead generation strategies which capture and cultivate leads
This short course is ideal for those starting out or have used social media but want to develop campaigns and implement a social media plan that will start generating leads for their business and ultimately increase profitability.
Course benefits
The course is interactive and jargon free, focussing on delivering an understanding of how social media can support your marketing plan.
Additional information
You don't need to have any experience of social media to attend this course - this caters for all abilities.
Certificates
Each delegate who attends will receive a certificate of attendance.
Trainers background
The trainer of this course has held positions in the public and private sector for the last 15 years. He is a full member of the Chartered Institute of PR and has extensive experience working in corporate communications and digital marketing as well as management training, business mentoring and strategic change management.
