An effective introduction to Marketing and Marketing Strategy

Course Objectives

This comprehensive one day programme will help you understand the key concepts and skills of marketing to enhance your knowledge and confidence when involved in the marketing decision-making process.

By the end of this course you will be able to:

  • - demonstrate a knowledge of key marketing principles, tools and techniques.
  • - discover the importance of product positioning.
  • - understand what is effective communication with customers.
  • - confidently deal with basic marketing issues.
  • - understand how to measure the effectiveness of marketing actions.

Contents Who should attend Course benefits Additional information Certificates Trainers background