Social Media Strategy Masterclass
Course Objectives
This practical and comprehensive one-day workshop deals specifically with the main social media networks specifically relevant to the B2B marketplace, namely Facebook, Twitter and LinkedIn. It will also provide an overview of some of the newer and emerging social media networks coming into the marketplace now.
Delegates will develop their knowledge of each social media network so that they can devise an appropriate strategy for their own organisation's social media engagement. This will entail training participants in a social media strategy model, social media tools, the legal aspects of social media and keeping the organisation safe by devising a social media policy for the organisation's employees.
Contents
Understanding the main social media networks:
- Facebook Marketing
- Overview of the platform
- Advertising strategies on Facebook
- Edgerank - Facebook's algorithm
- Twitter Social Media Marketing
- Overview of the platform
- Advertising strategies on Twitter
- Twitter Audience Insights Analytics, Twitter Cards and Remarketing
- LinkedIn Social Media Marketing
- Overview of the platform
- Insights and advertising on LinkedIn
- Emerging Social Media Networks
- New Social Media emerging and the implications for your organisation e.g. Periscope, Snapchat, Meerkat and IM.
Social media strategy:
- The Social Media Strategy Model
- Integrating Social Media with PR
- Keep the business safe - devise a social media policy for employees and overview of the legal implications associated with social media.
- Measuring and evaluating social media marketing
- Current and future digital and social media trends
- Knowledge consolidation and overview
Who should attend
This course will be of particular use to small business owners and individuals who work in marketing, PR or Communications roles that require them to have knowledge of Social Media as part of their job. Delegates should have a rudimentary understanding of how to create pages and profiles for the main social media platforms being discussed.
Course benefits
This course brings with it a trainer who has experience in the real world who provides real life examples of successful social media campaigns and digital strategies.
Additional information
Those interested in this course who are entirely new to social media should arrange to attend our Social Media Workshop: An Introduction session prior to attending this course.
Certificates
All delegates who successfully complete this course will receive a certificate of attendance.
Trainers background
The trainer of this course has held positions in the public and private sector for the last 15 years. He is a full member of the Chartered Institute of PR and has extensive experience working in corporate communications and digital marketing as well as management training, business mentoring and strategic change management.
