Advanced Media Sales

Course Objectives

Advertising Sales can often suffer from relying too heavily on long-standing clients and either an inability or reluctance to explore and drive new business opportunities. New impetus never fails to re-focus a salesperson's belief, confidence and enthusiasm for selling their product and their advertising services. This course examines different techniques and methods for dealing with client objections and demonstrates ways to reinforce the features and persuasively sell the benefits of their product. Strategies for targeting new business opportunities and developing new lead sources are explored and delegates will leave the course with a vision of how they will be able to drive their advertising sales in new, creative directions.



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