By the end of this course delegates will have the skills to:
- Demonstrate a knowledge of key marketing principles, tools and techniques.
- Discover the importance of product positioning.
- Understand what is effective communication with customers.
- Confidently deal with basic marketing issues. –
- Understand how to measure the effectiveness of marketing actions
This programme is ideal for anyone currently in a marketing role or who is new to marketing who may not have had any formal training and wants to get to grips with the essentials. It could also be suitable for those who have worked in marketing for a while and would benefit from a refresher on the core principles and a fresh perspective.
This course provides a foundation for Marketing Principles and will show delegates how Marketing is evident throughout an organisation and how it can support all functions within that organisation. This course gives delegates a grounding in basic Marketing theory and can provide a stepping stone to further study in this area.
No pre-course work required.
Professional Business Development Skills
All delegates who successfully complete this course will receive an electronic certificate of attendance.
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